The promotional campaign launched by the Croatian Chamber of Economy (HGK) under the slogan "Let's Buy Croatian", has received strong support from both citizens and companies that participated in the campaign, a press conference organised to present the results of a survey conducted during this year's campaign was told on Monday.
The survey was conducted on a sample of 1,000 people above the age of 15 in Rijeka, Split, Ivanic Grad, Varazdin, Koprivnica and Zagreb from November 23 to 30.
The results showed that 73 per cent of the people polled were prepared to pay more for a Croatian product of the same quality as a foreign one, while 92 per cent said it was necessary to buy Croatian products to help the national economy.
This year, the campaign began in May and ended in September. It was held in 23 towns and involved 676 companies. The purpose of the campaign was to promote high-quality domestic products that can be competitive both on the domestic and foreign markets.
"Once Croatia has several thousand such products, it will be a highly developed and promising country," HGK president Nadan Vidosevic said.
The "Let's Buy Croatian" campaign was launched in 1997 with the aim of promoting Croatian products of quality. So far the "Croatian Quality" stamp has been awarded to 228 products and the "Originally Croatian" stamp to 112 products.
